Your Million Dollar Dream: Regain Control and Be Your Own Boss. Create a Winning Business Plan. Turn Your Passion into Profit.

Create your “someday” life TODAY!
“Get ready to let your dreams take flight! Tamara taught me things I wish I’d known years ago; it would have saved me a lot of time and money.”
Jamie Novak, founder of www.BiteSizeLiving.com and author of Stop Throwing Money Away and The Get Organized Answer Book
“A heart-pounding read for entrepreneurs who want answers to all those nagging questions. Read it and fly.”
Nell Merlino, creator of the Take Our Daughters to Work Day and Make Mine a Million $ Business programs and author of Stepping Out of Line

• Link your dream to practical business possibilities
• Identify your skills and motivations
• Create an effective business plan
• Use Twitter and Facebook as powerful business tools
• Find the funding to support your business

Source: Your Million Dollar Dream: Regain Control and Be Your Own Boss. Create a Winning Business Plan. Turn Your Passion into Profit.

Read more...

Advanced Google AdWords

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
Improve Your Profits and Strategies
While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.
Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:

• Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
• Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
• Write ads that increase not just click-through-rates and profits
• Understanding quality score so that you can monitor and increase your quality score
• Learn how to set bids based upon ROI, time of day, profits, geography, and more
• Strategies for organizing your account based upon your goals
• Conversion tracking strategies to learn what parts of your account lead to sales
• Master testing ad copy and landing pages
• Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
• Learn how to tame the content network so you can profitable expand your advertising goals.

Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables.

Source: Advanced Google AdWords

Read more...

SEO For 2010: Search Engine Optimization Secrets

A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to's for planning and executing a comprehensive SEO strategy.This is the first book to cover the Bing search engine in-depth. It tackles how to submit your website to the search engines, basic to advanced optimization techniques, learn how to determinetrophy keywords, keyword density, little known tricks and methods pros use, learn how to increase your rankings, and learn from those who started the entire SEO industry.This is the only guide you need!

Source:  SEO For 2010: Search Engine Optimization Secrets

Read more...

What If? and Why Not?: How to Transform Your Fears Into Action and Start the Business of Your Dreams

Starting your own business is hard. But the biggest obstacles often have less to do with time and money, and more to do with fear and doubt.

In What If? and Why Not? serial entrepreneur and small business advocate Jen Groover—creator of the Butler Bag and creator and host of Launcher’s Café, an online community for entrepreneurs—shows you how to transform your fears into action by rethinking the negative questions that can lead to failure before you even get started.

Being an entrepreneur, Groover says, isn’t just about selling a product. It’s about personal growth—about taking your vision and bringing it to fruition, and about always pushing yourself to take that vision further. What gets in your way isn’t the money you don’t have, or what you don’t know about the industry you want to get into—it’s believing you can’t do it, that you don’t have the power or the resources you need to make your dream into a reality.

Groover walks you step by step through ten negative “What If?” questions—What if I don’t know what I’m doing? What if I don’t have the money? What if I fail?—and how to turn them around by asking yourself: What if I can learn? What if I don’t need much money? What if I succeed? She also asks “What Not?”: Why not find a mentor or take a class? Why not ask for investors? Why not try?

With dozens of personal stories from successful entrepreneurs in areas as diverse as dog walking and handbag-invention, plus practical advice for every step of your journey, What If? and Why Not? is the most complete guide available to help you you start the business of your dreams.

Source: What If? and Why Not?: How to Transform Your Fears Into Action and Start the Business of Your Dreams

Read more...

Search Engine Optimization (SEO) Secrets

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases
Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

• Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
• Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
• Demonstrates how to perform a professional SEO Web site audit
• Reveals the techniques that current SEO leaders use to remain high in rankings
• Divulges secrets for spying on your competitors' ranking techniques

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.

Source: Search Engine Optimization (SEO) Secrets

Read more...

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.
But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.
Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.
In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

• Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central
• Explains from a businessperson's perspective how to develop a successful search engine strategy
• Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
• Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Source: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Read more...

YouTube and Video Marketing: An Hour a Day

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy
Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.
If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.

• Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks
• Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
• Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
• Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
• Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials

YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.

Source: YouTube and Video Marketing: An Hour a Day

Read more...

Get Seen: Online Video Secrets to Building Your Business (The New Rules of Social Media)

The era of online video has arrived—now make it work for your business
In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?
The must-have guide, Get Seen by Steve Garfield, the “Paul Revere of video blogging,” offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.
    • Examines success stories of how companies have used online video
    • Presents a series of plans and tools that businesses can follow as they expand onto the social web
    • Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral
If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.

Source: Get Seen: Online Video Secrets to Building Your Business (The New Rules of Social Media)

Read more...

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Source: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) 

Read more...

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

• Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
• Determine which social media tactics you should be using with your customers and employees
• Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
• Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
• Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
• Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.
If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com
 
Source: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Read more...

Behind the Berkshire Hathaway Curtain: Lessons from Warren Buffett's Top Business Leaders

A rare look at the successful executives behind Warren Buffett's Berkshire Hathaway
Warren Buffett is a legend for his investment philosophy, but few are familiar with the leaders of his companies.
In Behind the Berkshire Hathaway Curtain, Ronald Chan offers an inside look at the early careers of numerous executives and CEOs who have contributed to Berkshire's success. You'll learn about the early career decisions they made, what they gained from their first jobs, the skill sets they acquired, and how they became a part of the world's most dynamic conglomerate.

• Contains lessons that any executive or employee can use to improve their performance
• Based on exclusive interviews with top Berkshire Hathaway executives and CEOs, including David Sokol of MidAmerican Energy, Walter Scott Jr. of Level 3 Communications, Cathy Baron-Tamraz of Business Wire, Brad Kinstler of See's Candies, Marla Gottschalk of the Pampered Chef, Stanford Lipsey of the Buffalo News, and many more
• Offers a wide range of approaches to developing a successful business mindset

With Behind the Berkshire Hathaway Curtain, you'll quickly discover how an exceptional group of managers have contributed to a culture of achievement and how their lessons can be applied to both your career and life.

Source:  Behind the Berkshire Hathaway Curtain: Lessons from Warren Buffett's Top Business Leaders

Read more...

Buffett's Bites: The Essential Investor's Guide to Warren Buffett's Shareholder Letters

Investing strategies, market wisdom, and candid thoughts taken directly from Warren Buffett's annual letters to Berkshire Hathaway shareholders.

Even in today's precarious stock markets, Berkshire Hathaway’s record of wealth creation continues to set new standards for successful, intelligent investing. Get the most insightful, canny, and candid thoughts from Warren Buffett's annual letters to Berkshire Hathaway shareholders in Buffett's Bites. L. J. Rittenhouse, a leading authority on evaluating CEO performance, extracts the best, most useful and enlightening nuggets from Buffett's 2008, 2009, and 2010 letters, and combines them with practical take-aways that investors can immediately apply to improve their own portfolios.
Each "Bite" illuminates a different facet of Berkshire Hathaway’s unrivalled success. The advice and strategies are divided into three categories to help you apply Buffett’s wisdom: to today's markets; to learn what makes a business a trustworthy investment; and to value investing for the long haul. In a business climate where savvy investors have learned not to trust just any numbers, Buffett's Bites is solid nutrition for informed decision-making.

Source: Buffett's Bites: The Essential Investor's Guide to Warren Buffett's Shareholder Letters

Read more...

Rich Dad's Increase Your Financial IQ: Get Smarter with Your Money

For years, Robert Kiyosaki has firmly believed that the best investment one can ever make is in taking the time to truly understand how one's finances work. Too many people are much more interested in the quick-hitting scheme, or trying to find a short-cut to real wealth. As Kiyosaki has preached over and over again, one has to truly under the process of how money works before one can start out on trying to escape the daily financial Rat Race.

Now, in this latest book in the popular Rich Dad Poor Dad series, Kiyosaki lays out his 5 key principles of Financial Intelligence for all to understand. In INCREASE YOUR FINANCIAL IQ, Kiyosaki provides real insights on these key steps to wealth:

o How to increase your money -- how to assess what you're really worth now, what your prospects are, and how to start mapping out your financial future.

o How to protect your money -- for better or for worse, taxes are a way of life. Kiyosaki shows you that "it's not what you make....it's what you keep."

o How to budget your money -- everybody wants to live large, but you have to learn how to live within your budget. Kiyosaki shows you how you can.

o How to leverage your money -- as you build your financial IQ, knowing how to put your money to work for you is a crucial step.

o How to improve your financial information -- Kiyosaki shows you how to accelerate your wealth as you learn more and more.

Source: Rich Dad's Increase Your Financial IQ: Get Smarter with Your Money

Read more...

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first! People and organizations)that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.
Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.
However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there.

Top Seven Ways to Get the Most Out of Social Networking Sites:
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.
2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.
3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.
4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.
5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.
6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.
7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!

Source: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

Read more...

Driven: Business Strategy, Human Actions, And The Creation Of Wealth

Authored by Dr. Mark L. Frigo and Joel Litman. DRIVEN: If we can better understand how the success or failure of a business is driven by its plans and actions, then we can greatly improve how we run our businesses and value companies. DRIVEN is about RETURN DRIVEN STRATEGY, a framework for business analysis and planning prioritization and the culmination of a ten-year research project studying and categorizing the root causes of thousands of businesses that have succeeded, failed, or remained in mediocrity. The underlying research covers up to 30 or more years of firm performance. DRIVEN includes explanations, diagnostics, and case studies. Chapters are ordered consistently with the Return Driven Strategy framework, making DRIVEN a valuable guide for ongoing reference as well as an interesting and enlightening read.

Source: Driven: Business Strategy, Human Actions, And The Creation Of Wealth

Read more...

The Constant Contact Guide to Email Marketing

The leading email marketing firm shows you how to create high-impact, low-cost campaigns
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.
The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.
Learn about:

• Ten email pitfalls that will get your business into trouble
• Ten things your customers expect you to do
• The "soft" benefits of email marketing
• Using email in combination with other marketing efforts
• How four types of permissions can make or break your strategy
• Building an email list that is valuable and effective
• Creating valuable content
• Choosing an effective, professional email format
• Ensuring your emails are delivered, opened, and read

With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

Source: The Constant Contact Guide to Email Marketing

Read more...

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Winning by Not Competing: A Fresh Approach to Strategy

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

Source: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Read more...